Social Media Marketing

These couple of weeks I have been busied by what is so called SOCIAL MEDIA MARKETING. My boss asked me to do some research on social media tools and services over the internet. Bumped into some good stuffs. We subscribe for the free trial of Scoutlabs and SM2. Hope next week we can come to a decision of one good social media reporting services for our clients.

Here's a glimpse for those who's not familiar with Social Media Marketing. It is is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships.

Common social media marketing tools include Twitter, Blogs, LinkedIn, Facebook and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property (e.g. the vast majority of video on YouTube is published by non-YouTube employees). read more...